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PUT IN YOUR INFO BELOW
To Join The 'Seven Figure Secrets' Challenge
• LIVE | Join The 'Seven Figure Secrets' Challenge For FREE! | Dates: AUGUST 24 - 28, 2026
JOIN THE 'SEVEN FIGURE SECRETS' CHALLENGE!
If You're Stuck At Six Figures And Can't Break Through,
THIS Is The Secret To FINALLY Adding That Missing Zero!”
“To go from six to seven figures, you do different things differently.”
DAN KENNEDY
Join The FREE 'Seven Figure Secrets' Challenge
No new funnels. No more tactics. No grinding harder. Just the secret framework that separates seven-figure earners from everyone else – taught live, starting this week.
August 24 - 28, 2026
10AM PT | 1PM ET
HURRY!
Day 1 Starts In
After five decades in the seven-figure world, I've discovered exactly why most six-figure business owners never cross over.
And exactly what the ones who do, actually do differently.
I'm teaching the full system this week. Free.
Not a motivational speech. Not a theory seminar. Not a new tactic.
The actual secrets of how seven-figure earners think, price, sell, and operate – from someone who has been one for over thirty years. Taught live, for free, over five days. And on Day 5, I make a rare appearance to go deeper with you directly.
FROM THE DESK OF
Dan Kennedy
To the six-figure earner who is serious about seven:
I want to tell you about a man I met early in my career.
He made custom bowling balls, sold through bowling alleys all across the country. A printer handed me his account. The marketing materials he had were, frankly, terrible. No headline. No persuasion. Just a brochure that sat there.
I fixed it. Delivered it. And charged him what I was charging everyone at the time – around $300.
He looked at what I'd done. Then he said two things. He said the first was more obvious – that it was dramatically better than what he'd had. But it was the second thing that changed my life.
“You shouldn't be charging me $300 for this. You should be charging me $3,000. Don't do that to me – but go do that to everybody else.”
That was the first time anyone had ever told me I was grotesquely underpriced. And as it turns out, in my experience since, almost everybody is.
Not because the market won't pay more. Not because their work isn't worth more. But because of what's going on between their ears.
They are pricing based on what they would pay. They are selling to people like themselves. They are doing the same things the same way, running faster and harder, and wondering why the number doesn't go up.
I know this trap. I was in it. And I have watched thousands of capable people stay in it their entire careers.
The difference between earning six figures and earning seven figures is not math. It is not effort. It is not talent.
It is doing different things – and doing everything differently.
That is the premise of everything I am going to share with you over five days.
And on the fifth day, I will be there to help you apply it directly to your business.
I have never made this available for free. I have charged $19,400 a day for private consulting. The Seven Figure Academy – a three-day seminar covering much of this material — required a significant four-figure investment to attend.
For reasons I'll explain shortly, I'm offering this challenge at no charge.
But make no mistake – this is not dumbed-down content. This is not a taste. This is the real thing. And it is offered only to the person who is genuinely, seriously ready for it.
That's why I created the...
SEVEN FIGURE SECRETS CHALLENGE
Because getting to seven figures is not about working more. It's about thinking differently. Completely differently.
Give me 90 minutes a day for five days.
I will show you – in plain language, with real examples, from my own experience and the experience of dozens of seven-figure earners I have worked with closely – exactly what changes when you cross from six figures to seven.
And on Day 5, I go deep. . The full session is dedicated to taking everything you have learned across the week and showing you exactly how it applies to your usiness.
No recordings sold separately. No upsell to get the real content. No theoretical system without application.
Five days. The real material. Me, in the room with you, on Day 5.
I'll be direct with you, which should surprise nobody who knows me.
If you are perfectly satisfied with six figures, this is not for you.
There is nothing wrong with six figures, and I have no interest in persuading anyone to want more than they actually want.
If you think the path to seven figures is a new funnel, a better ad, or the right social media strategy – this is not for you. You will need to disabuse yourself of that notion before this will be useful.
And if you are not prepared to seriously examine what you believe about money, about who you sell to, and about how your business actually works – stay home.
This challenge is for:
- The consultant, advisor, coach, or service professional who has earned solid six-figure income and genuinely cannot figure out why seven figures remains out of reach – no matter how hard they push
- The business owner who has tried more locations, more staff, more hours, and more advertising – and keeps arriving at the same number
- The salesperson or professional who suspects, correctly, that they are dramatically underpriced – but has never understood how to change that without losing the clients they have
- Anyone willing to have a serious, sometimes uncomfortable conversation about what they actually believe about money and how it works
- The person who is ready to hear that some of what got them to six figures is precisely what is preventing them from reaching seven
If you recognize yourself in that list, read on.
You are in the right place.
What Almost Nobody Will Tell You About Seven Figures
Here is the advice most business owners get when they want to grow from six figures to seven:
“Work harder. Hire more people. Open more locations. Do more of what you've been doing.”
I spent thirty years proving that advice wrong. Not on purpose. By actually being in the seven-figure world and watching, carefully, who gets there and who does not.
Here is what I found:
“To earn seven figures, you do different things, and you do them differently. You actually have to stop doing some things that have served you in the six-figure income club – in order to replace them with the things done by people who consistently earn seven figures.”
There are three specific things that are different. I have identified them clearly, and I have seen them hold true across every category of business I have worked in over the past three decades.
FIRST
the seven-figure earner's own thinking and behavior
Driven by a belief system about money and how it moves that is fundamentally different from the six-figure earner's
SECOND
their process
How they actually exchange value for money. Not one appointment to close one sale. Not giving away work to earn the right to make a proposal. Something altogether different.
THIRD
The nature of their customer, client, patient, or donor
And therefore the value of each one. The seven-figure earner has found their way to a higher-value client. The six-figure earner, in most cases, has not.
Get those three things right and you do not need to work harder. You do not need to clone yourself. You do not need ten times the volume. You need fewer people, paying considerably more – and the economics of the whole operation change completely.
I will show you exactly how each of these three things works. And on Day 5, I will help you apply them to your specific situation.
WHAT WE'LL COVER
DAY BY DAY
Five days. Ninety minutes a day.
Here is what we are going to work through together.
DAY 0
the pre-party
THEME: A Warning and a Welcome
PARADIGM SHIFT:
“This is not a seminar where you sit in the back, take a few notes, and go home having changed nothing. Over the next five days, some of what you believe about money and business is going to be challenged directly. That is the point. Come prepared to have your assumptions examined.”
PAIN ADDRESSED:
“I've attended a lot of programs. I'm not sure this will be any different. I don't know if I'm the kind of person who can actually get to seven figures...”
DAY 1
add a Zero
THEME: Multiplication, Not Addition
PARADIGM SHIFT:
"The path from six figures to seven figures is not the same path, done harder. It is a completely different path. Done differently."
PAIN ADDRESSED:
"I'm already working as hard as I can. I don't know what else there is to do."
DAY 2
Add A Comma
THEME: The Hidden Leverage Play
PARADIGM SHIFT:
"Every business owner in your city is stuck at the same ceiling you just broke through. They need exactly what you now know. That is the hidden opportunity nobody is talking about."
PAIN ADDRESSED:
"I can see this working for me. I just don't see how it ever grows beyond what I can personally do."
DAY 3
Faster Than You Think
THEME: Speed of Proof
PARADIGM SHIFT:
"You don't need months to get traction. You need the right first move. We have seen people launch a chapter in six days with six paying members."
PAIN ADDRESSED:
"I believe this could work. I just think it's going to take a really long time before I see anything real."
DAY 4
The Marketing Machine
THEME: Do Less. Market More.
PARADIGM SHIFT:
"You don't have to become a marketer. You just need the machine that does the marketing for you. That machine already exists."
PAIN ADDRESSED:
"I get the strategy. I just don't have the time or skill to execute the marketing side on top of everything else."
DAY 5
The Dan Kennedy Day
THEME: Straight From the Source
PARADIGM SHIFT:
"Most business owners are working on the wrong problem. They think something outside changed — the market, the algorithm, the economy. But there is almost never a significant change in performance without an internal reason. Your business is already telling you exactly what it needs. It speaks through its numbers. Dan Kennedy has spent 50 years teaching people how to listen and what to do once they hear it."
PAIN ADDRESSED:
"I've been doing everything I'm supposed to do and something still isn't working. I don't know what changed, I don't know what to fix, and I'm tired of guessing."
BEFORE & AFTER THE
SEVEN FIGURE SECRETS CHALLENGE
Before The Challenge
- Working harder every year – more clients, more hours, more effort – and arriving at roughly the same income. Because effort is the only variable you know how to adjust.
- Watching people in your industry who are no more talented than you earn two, three, or five times what you earn. And not understanding why.
- Giving away your time, your expertise, and your best thinking in free consultations, free plans, and free strategy sessions – just to earn the right to make a proposal
- Pricing based on what you yourself would pay, what your competitors charge, or what you think your clients can afford – rather than on the actual value you deliver
- Believing the answer is a better funnel, a bigger ad budget, a new platform, or a new offer – when the real answer is something that has nothing to do with any of those things
After The Challenge
- A clear, direct understanding of the three things that are actually different about seven-figure earners – and exactly which of those three things needs to change in your business first
- A completely different relationship with pricing – understanding that the chart does not get steeper as prices rise. The resistance you imagine does not exist in the way you think it does.
- Clarity about who you should be selling to – and why the affluent customer, client, or patient is not harder to get, just different to approach
- A process model that stops requiring you to hunt for every sale and starts allowing the right clients to come to you – and to pay appropriately when they arrive
- Direct answers from me, on Day 5, about your specific business, your specific situation, and your specific next move
“What's My Investment?”
For five days of direct access to the exact framework Dan Kennedy has used to help dozens of entrepreneurs cross from six figures to seven – including a fully live session with Dan himself – we could have easily charged upward of $2,000 or more.
(There are people who've paid $19,400 a day for a private consulting session with Dan. They'd tell you that number is a steal for what you get in a single day with him.)
But we're letting everyone who comes through this page join the Seven Figure Secrets Challenge absolutely FREE.
Why?
Simple.
Too many talented, hard-working business owners are trapped running a six-figure hamster wheel – not because they're not good enough, but because nobody has ever shown them what actually changes at the seven-figure level. They've been sold tactics when they needed philosophy. They've been sold harder when they needed different.
We believe the best way to show you this system works is to let you experience it directly, for free, with Dan himself in the room on Day 5.
We can't guarantee results – but we will bet that some of you will walk away from Day 5 with your entire business model rethought. And you won't have spent a dollar to find out.
WHAT
5-Day (90 Minutes/day) Virtual Event: How to Go From Stuck at Six Figures to Earning Your First Seven-Figure Year – Using Dan Kennedy's Proven Framework, Culminating in a Live Session With Dan Himself.
WHEN
10 AM PT | 1 PM ET
AUG 24 - 28, 2026
NOTE: Day 5 is Dan Kennedy Day*. The full session runs once, during the challenge. There are no replays. Mark your calendar and protect that day.
*Friday's session is 5 hours — block the full afternoon.
WHY
So you can finally understand – from one of the greatest business minds of the last 30 years – exactly what needs to change for you to step into the seven-figure world. Not someday. Now.
Imagine what your business could look like in just 5 days...
Don't wait. This is YOUR shot at finally understanding what it actually takes to cross into the seven-figure world.
See you inside,
Dan Kennedy
P.S. – Day 5 with Dan Kennedy is 100% live and there are no replays. If you want direct access to one of the most proven seven-figure minds in the history of independent business – you need to be in the room. Register free, block your calendar, and show up. This is not an opportunity that comes around again.
P.P.S. – The businesses you'll meet inside this challenge will be at all different levels. Some are still working toward their first six-figure year. Some are deep into the six-figure range and can't get past the ceiling. A few will already be at seven figures and looking for the next level. What they will all have in common is that they decided to stop running faster and start thinking differently. If that's you – come join us.
Frequently Asked Questions
Days 1–4 will have replays available for registered attendees. Day 5 — the live session with Dan Kennedy — will NOT have a replay. You must attend live. We strongly recommend attending all days live for the best experience.
It is completely FREE. No credit card required.
No catch. We believe the best way to earn your trust is to over-deliver before we ask for anything. We may offer an optional paid program for those who want to go deeper after the challenge. Joining the challenge is, and will remain, free.
Yes. 100%. Dan Kennedy will be on camera, live, taking questions directly from challenge participants. This is not pre-recorded. This is not a highlight package. Dan will be there in real time.
Dan Kennedy has worked with consultants, coaches, authors, real estate professionals, dentists, chiropractors, financial advisors, retailers, service businesses, and dozens of other categories. The seven-figure principles he teaches are not industry-specific. They are about how you price, who you sell to, and how you structure the relationship — all of which apply across virtually every field.
This challenge is specifically designed for people who have already proven they can earn at the six-figure level and want to understand what changes at seven. If you are already deep into six figures and can't break through, this is exactly where you need to be.
Approximately 90 minutes per day, for 5 days. Specific session times will be 10AM PT | 1PM ET.
Access to all 5 days of live training with Russell Brunson built around Dan Kennedy's seven-figure framework, access to Days 1–4 replays, and — most importantly — a live Day 5 session directly with Dan Kennedy.
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