• LIVE | Join The 'Seven Figure Secrets' Challenge For FREE! | Dates: NOVEMBER 2 - 6, 2026
An Invitation From Dan Kennedy:
Fifty years in direct response marketing. More than 30 books. The man most of the best-known marketers working today trace their own methods back to.
SEVEN FIGURE SECRETS
SEVEN FIGURE
SECRETS
CHALLENGE
You Did Everything You Were Told To Do. That Is Why The Number Has Not Moved.
Five free days with the man who has spent fifty years studying the exact moment a business stops growing, and what the owners who get past it do differently.
In one line, what this is for: fewer clients, each of them worth considerably more, and a business that stops needing you in every sale.
HURRY!
Day 1 Starts In
Not a motivational speech. Not a theory seminar. Not a new tactic.
The actual mechanics of how seven-figure businesses think, price, sell, and operate.
Who is teaching you:
I am live with you for the whole of Day 5. Days 1 through 4 are taught by Russell Brunson, Josh Latimer and Darcy Juarez. Four days of teaching, and then a full day with me. It is the reason five days is worth your calendar.
To be exact about the promise: seven figures in revenue. A seven-figure business, and an owner who is no longer required in every sale to get there.
All five days run live. The time, plainly: approximately two hours a day for Days 1 through 4, at 10AM PT / 1PM ET. Day 5 is an extended live session with me, roughly five hours, because I stay until I am finished. Decide that now, rather than on the morning.
FROM THE DESK OF
Dan Kennedy
To the six-figure business owner who is serious about seven:
I want to tell you about a man I met early in my career.
He made custom bowling balls, sold through bowling alleys all across the country. A printer handed me his account. The marketing materials he had were, frankly, terrible. No headline. No persuasion. Just a brochure that sat there.
I fixed it. Delivered it. And charged him what I was charging everyone at the time, around $300.
He looked at what I'd done. Then he said two things. He said the first was more obvious, that it was dramatically better than what he'd had. But it was the second thing that changed my life.
“You shouldn't be charging me $300 for this. You should be charging me $3,000. Don't do that to me, but go do that to everybody else.”
That was the first time anyone had ever told me I was grotesquely underpriced. And as it turns out, in my experience since, almost everybody is.
Not because the market won't pay more. Not because their work isn't worth more. But because of what's going on between their ears.
They are pricing based on what they would pay. They are selling to people like themselves. They are doing the same things the same way, running faster and harder, and wondering why the number doesn't go up.
So when the number will not move, they do the only thing they know how to do. They turn the dial on effort.
More hours. More staff. More locations. More advertising. Free consultations given away to earn the right to make a proposal.
I know this trap. I was in it. And I have watched thousands of capable owners stay in it for their entire careers.
The difference between a six-figure business and a seven-figure business is not math. It is not effort. It is not talent.
It is doing different things, and doing everything differently.
That is the premise of everything I am going to share with you over five days.
And on the fifth day, I will be there to help you apply it directly to your business.
I have never made this available for free. I have charged $19,400 a day for private consulting. The Seven Figure Academy, a three-day seminar covering much of this material, required a significant four-figure investment to attend.
For reasons I'll explain shortly, I'm offering this challenge at no charge.
But make no mistake, this is not dumbed-down content. This is not a taste. This is the real thing. And it is offered only to the person who is seriously ready for it.
That's why I created the...
SEVEN FIGURE SECRETS CHALLENGE
Because getting to seven figures is not about working more. It's about thinking differently. Completely differently.
Give me approximately two hours a day, and one extended day with me on Friday.
I will show you, in plain language, with real examples, from my own experience and the experience of the owners I have worked with closely, exactly what changes when you cross from six figures to seven.
Days 1 through 4 are taught by Russell Brunson, Josh Latimer and Darcy Juarez. Day 5 is mine, live, for the full day, on camera, taking questions from the people who show up.
And on Day 5, I go deep. The full session is dedicated to taking everything you have learned across the week and showing you exactly how it applies to your business.
No upsell to get the real content. No theoretical system without application. It all happens live, and it happens once.
Five days. The real material. All five of them live. Me, in the room with you, on Day 5.
I'll be direct with you, which should surprise nobody who knows me.
If the last three things you invested in were a funnel, an ad course, and a social media program, then you already know what I am about to tell you. None of them was the answer. Not because they were bad. Because the thing that is actually holding you at six figures is not a tactic, and no tactic will reach it.
That is what this week is for.
There is nothing wrong with six figures, and I have no interest in persuading anyone to want more than they actually want.
What I will tell you is this. If you believe the path to seven figures is a new funnel, a better ad, or the right social media strategy, you will need to disabuse yourself of that before this is useful to you.
And if you are willing to seriously examine what you believe about money, about who you sell to, and about how your business actually works, then this challenge was built for you.
This challenge is for:
- The consultant, advisor, coach, or service professional who has built a solid six-figure business and cannot figure out why seven figures in revenue remains out of reach, no matter how hard you push
- The business owner who has tried more locations, more staff, more hours, and more advertising, and keeps arriving at the same number
- The salesperson or professional who suspects, correctly, that they are dramatically underpriced, but has never understood how to change that without losing the clients they have
- Anyone willing to have a serious, sometimes uncomfortable conversation about what they actually believe about money and how it works
- The person who is ready to hear that some of what got them to six figures is precisely what is preventing them from reaching seven
If you recognize yourself in that list, read on.
You are in the right place.
What Almost Nobody Will Tell You About Seven Figures
Here is the advice most business owners get when they want to grow from six figures to seven:
“Work harder. Hire more people. Open more locations. Do more of what you've been doing.”
I spent thirty years proving that advice wrong. Not on purpose. By actually being in the seven-figure world and watching, carefully, who gets there and who does not.
Here is what I found:
“To run a seven-figure business, you do different things, and you do them differently. You actually have to stop doing some things that have served you in the six-figure club, in order to replace them with the things done by people who consistently earn seven figures.”
There are three specific things that are different. I have identified them clearly, and I have seen them hold true across every category of business I have worked in over the past three decades.
FIRST
The seven-figure owner's own thinking and behavior
Driven by a belief system about money and how it moves that is fundamentally different from the six-figure owner's
SECOND
Their process
How they actually exchange value for money. Not one appointment to close one sale. Not giving away work to earn the right to make a proposal. Something altogether different.
THIRD
The nature of their customer, client, patient, or donor
And therefore the value of each one. The seven-figure owner has found their way to a higher-value client. The six-figure owner, in most cases, has not.
Get those three things right and you do not need to work harder. You do not need to clone yourself. You do not need ten times the volume. You need fewer people, paying considerably more, and the economics of the whole operation change completely.
I will show you exactly how each of these three things works. And on Day 5, I will help you apply them to your specific situation.
WHAT IT LOOKS LIKE WHEN AN OWNER WORKS THIS WAY
Magnetic Marketing members who run their own businesses on these principles. They are not reviewers of this challenge.
DB
Dan Bradbury runs several businesses that have nothing to do with direct response marketing.
“I operate multiple different businesses and they are not direct response businesses, but they use direct response principles.”
MW
Marcus Wegmeyer owns an insurance agency in Michigan. He had plateaued for five to ten years, could feel the market changing, and could not work out why growth had stalled. The solutions he tried, Facebook, Google and coaches, never returned what they cost. Then he redefined who he was for, and the agency went from spending an hour and a half with everybody to three minutes disqualifying the people who did not fit.
“Our clients now align with our expertise, and it's been transformational for both me and my team.”
SM
Scott Mizenko runs an insurance agency with his wife Lenore.
“For every thousand letters, we receive between 20 to 25 inbound calls now.”
“Sticking with it changed our whole life and our whole business to where people are chasing us instead of us pursuing them.”
JJ
Jack Jostes markets to landscape companies.
“We got so much demand that we hired a full-time follow up person.”
WHAT WE'LL COVER
DAY BY DAY
Five days. Approximately two hours a day, plus an extended live session with me on Day 5. Here is what we are going to work through together.
First, what this week is. Five days that change how you see your own numbers and show you which of the three things is your ceiling, and what to change first. It is not a done-for-you service, and it is not a stack of new tactics to bolt onto what you already have. Come expecting to think, not to be handed a shortcut.
DAY 0
the pre-party
THEME: A Warning and a Welcome
PARADIGM SHIFT:
“This is not a seminar where you sit in the back, take a few notes, and go home having changed nothing. Over the next five days, some of what you believe about money and business is going to be challenged directly. That is the point. Come prepared to have your assumptions examined.”
PAIN ADDRESSED:
“I've attended a lot of programs. I'm not sure this will be any different. I don't know if I'm the kind of person who can actually get to seven figures…”
DAY 1
add a Zero
THEME: Multiplication, Not Addition
PARADIGM SHIFT:
“The path from six figures to seven figures is not the same path, done harder. It is a completely different path. Done differently. Most owners try to add, another product line, another salesperson, another location. The seven-figure owner multiplies what is already working.”
PAIN ADDRESSED:
“I'm already working as hard as I can. I don't know what else there is to do.”
DAY 2
Add A Comma
THEME: The Hidden Leverage Play
PARADIGM SHIFT:
“The same knowledge that grows your own business can be a second revenue stream, and today we show you how. I want to be plain about what this is and what it is not. It is not a change of business, and it is not a requirement. The method works on your business first. For the owners who want it, today also shows how to run it for other owners who are stuck at the same ceiling, and get paid for it. Take it or leave it. Either way, the other four days still work on your own business.”
PAIN ADDRESSED:
“I can see this working for me. I just don't see how it ever grows beyond what I can personally do.”
DAY 3
Faster Than You Think
THEME: Speed of Proof
PARADIGM SHIFT:
“You don't need months to find out whether this is working. You need the right first move and a fast way to measure it. We will show you the first move we would make in your position, and how to know inside days, not quarters, whether it worked.”
PAIN ADDRESSED:
“I believe this could work. I just think it's going to take a really long time before I see anything real.”
DAY 4
The Marketing Machine
THEME: Do Less. Market More.
PARADIGM SHIFT:
“You don't have to become a marketer. You need a system that markets whether or not you feel like it, and you need to see it assembled so you can judge whether it fits your business. This is the day the pieces get put together in front of you. It is not a magic button, and it is not done for you overnight. You do not have to buy anything to attend, and nothing on this day is required to make the rest of the week work.”
PAIN ADDRESSED:
“I get the strategy. I just don't have the time or skill to execute the marketing side on top of everything else.”
DAY 5
The Dan Kennedy Day
THEME: Straight From the Source
PARADIGM SHIFT:
“Most owners are working on the wrong problem. They think something outside changed, the market, the algorithm, the economy. There is almost never a significant change in performance without an internal reason. Your business is already telling you exactly what it needs. It speaks through its numbers. I have spent fifty years teaching people how to listen, and what to do once they hear it.”
PAIN ADDRESSED:
“I've been doing everything I'm supposed to do and something still isn't working. I don't know what changed, I don't know what to fix, and I'm tired of guessing.”
BEFORE & AFTER THE
SEVEN FIGURE SECRETS CHALLENGE
Before The Challenge
- Working harder every year, more clients, more hours, more effort, and arriving at roughly the same revenue. Because effort is the only variable you know how to adjust.
- Watching people in your industry who are no more talented than you do two, three, or five times your revenue. And not understanding why.
- Giving away your time, your expertise, and your best thinking in free consultations, free plans, and free strategy sessions, just to earn the right to make a proposal
- Pricing based on what you yourself would pay, what your competitors charge, or what you think your clients can afford, rather than on the actual value you deliver
- Believing the answer is a better funnel, a bigger ad budget, a new platform, or a new offer, when the real answer is something that has nothing to do with any of those things
After The Challenge
- A clear, direct understanding of the three things that are actually different about seven-figure owners, and exactly which of those three things needs to change in your business first
- A completely different relationship with pricing, understanding that the chart does not get steeper as prices rise. The resistance you imagine does not exist in the way you think it does.
- Clarity about who you should be selling to, and why the affluent customer, client, or patient is not harder to get, just different to approach
- A process model that stops requiring you to hunt for every sale and starts allowing the right clients to come to you, and to pay appropriately when they arrive
- Direct answers from me, on Day 5, about your specific business, your specific situation, and your specific next move
“What's My Investment?”
For five days of direct access to the exact framework I have used to help owners cross from six figures to seven, including a fully live session with me, we could have easily charged upward of $2,000 or more.
(There are people who've paid $19,400 a day for a private consulting session with me. They'd tell you that number is a steal for what you get in a single day.)
But we're letting everyone who comes through this page join the Seven Figure Secrets Challenge absolutely FREE.
Why?
I am going to give you the real reason, because you have seen enough free things to be suspicious of, and you should be.
I want to be in your inbox, and I want your attention for five days.
That is what I am paid in on the front end. When you register I get your name, your email, and your number, and the permission to write to you, which is worth more to me over the next few years than any fee I could have charged you for this week. When the challenge is over, there will be a paid program for the smaller group who want to go further with us. I will tell you about it then. I would rather you came into it having watched five days of the real thing and decided for yourself.
Plenty of people will take the five days and never spend another dollar with me. That is a fair trade, and I make it happily.
Too many talented, hard-working business owners are trapped running a six-figure hamster wheel, not because they're not good enough, but because nobody has ever shown them what actually changes at the seven-figure level. They've been sold tactics when they needed philosophy. They've been sold harder when they needed different.
We can't guarantee results, but we will bet that some of you will walk away from Day 5 with your entire business model rethought. And you won't have spent a dollar to find out.
WHAT
5-Day LIVE Virtual Event (approximately two hours daily, plus an extended live session with me on Day 5): How to Go From Stuck at Six Figures to Your First Seven-Figure Year In Revenue, Using My Proven Framework, Culminating in a Live Session With Me.
WHEN
10 AM PT | 1 PM ET
NOVEMBER 2 - 6, 2026
NOTE: Day 5 is my day*, and it runs live, once, during the challenge. Mark your calendar and protect that day.
*Friday's session is 5 hours, so block the full afternoon.
WHY
So you finally understand exactly what needs to change in your business to step into the seven-figure world. Not someday. Now.
WHAT HAPPENS AFTER YOU REGISTER
You take a seat on the challenge. You get an email with your joining details and the schedule before Day 1, and a reminder before each session so nothing is missed. All five days run live at the times above.
Imagine what your business could look like in just 5 days...
Don't wait. This is YOUR shot at finally understanding what it actually takes to cross into the seven-figure world.
See you inside,
Dan Kennedy
P.S. – Day 5 is live with me, and it runs once. If you have been stuck at the same number for years, this is the one day I go through it with you directly. Put it in your calendar now and protect it.
P.P.S. – The businesses you'll meet inside this challenge will be at all different levels. Some are still working toward their first six-figure year. Some are deep into the six-figure range and can't get past the ceiling. A few will already be at seven figures and looking for the next level. What they will all have in common is that they decided to stop running faster and start thinking differently. If that's you, come join us.
